Success stories

Our evidence-based business and accountability coaching is designed to help entrepreneurs get out of their own way, overcome obstacles, and hit their business goals faster than ever before. Read on for case-studies & reviews!

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Real Results
From Real Entrepreneurs

Discover how Commit Action’s business accountability coaching helps high-performing founders, creatives, and entrepreneurs overcome burnout, procrastination, and perfectionism to build thriving, fulfilling businesses.

From Side Hustle to Multi-7-Figure Empire

Challenge
Solution

The Challenge

Shane LaPan, triathlete and outdoor enthusiast, had burned out from his previous video production company. Starting over with an Amazon side hustle called Emergant, he dreamed of funding his ideal lifestyle: living in the Idaho mountains with his family, skiing fresh powder.

But Shane was trapped in destructive patterns: "a robot who would work 10 hours, do triathlon training, sleep, repeat." He was building another business destined for burnout with no sustainable growth strategy.

The Solution

Shane partnered with his business coach from Commit Action, who leveraged Shane's triathlete discipline while preventing burnout patterns through:

  • Strategic experimentation to accelerate learning
  • Sustainable systems to prevent overwork
  • Lifestyle design to prioritize family and personal time
  • Precision time management for creative output

The Breakthrough Strategies

The Schedule Revolution:

Shane's business accountability coaching coach suggested "no meetings before 2pm" to protect peak creative hours. After 3 weeks: "I'm never going to stop doing this. I don't want to talk to another human again in the morning."

Breaking the Robot Pattern:

Shane was pushed to be "ambitious about personal time," planning specific family adventures instead of working half-days on vacation.

The 100-Products Challenge:

When competitors invaded Shane's market, his business coach designed an audacious experiment: launch 100 products in 100 days. Shane launched 65 and learned more in those 100 days than most entrepreneurs learn in years.

Watch Shane’s Story

The Results

Business Impact:

Time management coaching helped Shane optimise his schedule and protect peak creative hours
Revenue scaled rapidly as the business grew from a side hustle to a multi-7-figure e-commerce empire
Sustainable systems were put in place to prevent burnout
A lifestyle-first business model was created, funding Shane’s dream of a balanced family life

Personal Transformation:

Moved family to the Idaho mountains
Skis fresh powder whenever it falls
Achieved work-life balance without sacrificing business growth
Thoughts from Shane's business accountability coach:

Shane's conversations are about big picture strategy... we don't have to dive into "why didn't you show up"—Shane just shows up consistently.

Commit Action coaching helped Shane apply triathlete discipline to entrepreneurship to achieve extraordinary results while building his dream life.

How Accountability Coaching Transformed a Tech Entrepreneur's Life and Business

Challenge
Solution

The Challenge

Brian Whitman, founder of SEER Technologies and former RCA Records musician, had achieved everything he thought he wanted: a major record deal, an executive role at Legendary Entertainment, and a successful tech startup that was eventually sold for significant profit.

Yet he felt completely unfulfilled.

Brian was trapped in a cycle of overwhelming busyness despite his impressive achievements, working 24/7 with no time for his true passions. He had become addicted to productivity for productivity's sake, losing sight of what actually mattered to him.

The breaking point: Even after his startup was sold and he received a major financial payout, Brian realized "things weren't resolved that I thought were going to be resolved."

The Solution

Brian partnered with his Commit Action business accountability coaching coach for a 3-year transformation journey focused on:

  • Redefining success from achievement-based to fulfillment-based
  • Strategic delegation to reclaim time for meaningful work
  • Structured reflection to identify core values and passions
  • Systematic time auditing to eliminate low-value tasks

The Breakthrough Strategies

Brian's business accountability coaching coach implemented a "stress test" challenge: take a 2-week completely disconnected vacation. That meant no devices and no business. This forced him to:

Map out all repetitive weekly tasks
Hire an assistant for administrative work
Delegate core responsibilities to team members
Create systems that functioned without his constant input

Watch Brian’s Story

The Results

Business Impact:

Reclaimed 20+ hours per week through strategic delegation
Built a self-sustaining business that operates without his constant presence
Achieved a healthy balance where work and life support each other, rather than feeling like a constant struggle

Personal Transformation:

Returned to his passion for music, now recording in a state-of-the-art Malibu studio
Developed "capacity for self-expression" across multiple life areas
Shifted from being perpetually stressed to having space for creativity and reflection
Brian's words:

"I realized I needed to make specific space to just spend time thinking... that's where higher realizations about yourself happen."

Strategic business accountability coaching didn't just improve Brian's productivity: it gave him his life back while making his business more profitable and sustainable.

From Struggling Artist to Thriving Creative Entrepreneur Through Coaching

Challenge
Solution

The Challenge

As a female entrepreneur, Julie Conway spent 25 years mastering the art of glassblowing and building her business, Illuminata Art Glass Design. Despite creating lighting pieces fit for galleries and luxury spaces, she was financially stuck and emotionally drained, trapped in the all-too-common cycle of underpaid creative work.

Julie followed the traditional gallery model, where artists give up control over pricing and wait months to get paid a small share of each sale. She handled all the admin and production herself, yet still struggled to make a living from her work.

The breaking point: "I was feeling really bogged down... There was a never-ending task list, and I was pretty depressed," Julie recalls.

The Solution

Julie partnered with a time management coach especially for creatives. Over a transformative 7-year journey with Commit Action, she focused on:

  • Accountability coaching for goal setting
  • Daily consistency habits to maintain creative momentum
  • Direct-to-consumer strategy to bypass gallery middlemen
  • Value-based pricing to reflect her true expertise
  • Environmental design to optimize focus for different business tasks

The Breakthrough Strategies

Her coach implemented strategic workspace separation: Julie's studio became her creative sanctuary, while administrative work happened in focused environments like libraries or parks. This "environmental architecture" allowed her to:

Show up consistently, even without motivation
Require 50% deposits upfront from clients
Price based on 25 years of expertise, not just time and materials
Maintain creative control while building sustainable income

Watch Julie’s Story

The Results

Business Impact:

Built a thriving direct-to-consumer art business serving Fortune 500 companies
Client roster includes Google, Four Seasons Seattle, Hilton, Marriott, and SeaTac International Airport
Finalist in The A' Design Award 2023 for architectural illumination
Named in Gray Magazine Editor's Pick 2020
Featured in The Seattle Times for her award-winning lighting designs
Achieved financial independence through her art

Personal Transformation:

Shifted from depression and overwhelm to creative fulfillment
Developed confidence to charge premium prices for premium work
Created sustainable systems that support both artistry and business growth
Julie's words:

"I wanted to make a piece and integrate it into someone's life and be paid... I built every client one by one."

With the right business accountability coaching, Julie stopped surviving and started thriving. She reimagined her art as a business and herself as a confident creative entrepreneur.

Success Stories

Loved by thousands of business leaders, from venture backed founders to globe-trotting internet entrepreneurs, and Fortune 500 executives

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Jamie Mcintyre

Founder & CEO | Rewire

Verified

I have my fingers in a lot of pies and Commit Action helps me bubble up what's most important and sometimes the most confronting and do it. To me it is a more than fair price to pay for results and peace of mind.

Julie Conway

Founder | Illuminata Glass

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Steve Krakower

Founder & CEO | Harbor Marketing Agency

Verified

I've been working with Commit Action for a few months and it has been a wonderful experience. Emilee is my accountability coach and she always does an amazing job of following up with me on my progress for all of my goals throughout the week and making sure that I'm following through with what I said I was going to do. She always comes to our calls with a positive attitude and is extremely supportive of my goals, making sure that I'm in the right headspace for success. The results speak for themselves — in the few months that I have been working working with Commit Action, our revenue has increased 25% and we finally hit our first 6-figure month, I have been able to build up my personal savings, and I'm able to spend more time working ON the business and not IN the business. Like many online programs, the system will only work if you work the system. You have to be serious about achieving your goals and willing to put in the work. But if you are, Commit Action will make sure you stay on track and are taking the right approach to make it happen.

Shane LaPan

CEO | Running Dog Media

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Tsen Wharton

Founder & CEO | OpusPro

Verified

I've been having my weekly coaching and accountability calls with Alex at Commit Action since 2014! And there's a reason why I continue to leverage CA 7 years later (and will continue to do so)- IT WORKS! If you're committed to drawing the best out of yourself through an optimal productivity philosophy, Commit Action will help you. Massive thanks Alex and Peter 😁

Ben Putano

Founder | Damn Gravity Media

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Chandler Crouch

Founder | Chandler Crouch Realtors

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Jay Gerring

Marketing Consultant

Verified

If you're an entrepreneur, Commit Action is likely the most effective way that you can build your business through taking consistent action week by week and having an accountability coach to support you in identifying the right actions to take each week. I became a member early on in Commit Action's existence, and have enjoyed having a weekly rhythm to continue moving my business forward for all of these years. I suspended my membership a couple of times due to financial strain, and I noticed just how much I missed it and how less effective I was at growing my business during those times. Each time I left, I did everything I could to to get back to where I was able to rejoin. Peter Shallard, the founder, is a brilliant psychologist who realized that entrepreneurs really are not like mainstream people, e.g. employees working for a company. As such, they have different psychological challenges in building their businesses and marketing their products or services. He continues to put together so much valuable content, trainings, and insightful webinars about both entrepreneurial psychology and the the psychology of marketing for entrepreneurs. In fact, I've completely lost count the number of 'ah ha' moments I have experienced over the years. My experience with Commit Action has always been excellent and I heartily recommend that any entrepreneur try it on for size. And if you are an entrepreneur who is feeling stressed out, overwhelmed, or frustrated about growing or running your business, then I'm virtually certain that you will get enormous benefit from joining Commit Action.

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Caleb Smith

Realtor

Verified

My experience with Commit Action so far has been great! I've been using them since the start of 2023 to help me reach my goals and to hold me accountable. I look forward to seeing what I accomplish the rest of this year.

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Nikitas Tsoukales

Founder & CEO | RealTop

Verified

This is the most valuable tool! I've been using Commit Action for the last 12+ months, and since then, my coach, Elizabeth, has helped keep me accountable for my sales, growth, and even health goals. She's empathetic and also has straight business to keep me in line. I really love the psychology of how they approach things. For entrepreneurs, we have nobody to hold us accountable, so this tool is a secret weapon. Thank you!

Stewart Alexander

Founder | Publishing Media Professionals

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John Wang

Author & Podcaster | Big Asian Energy

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Jack Delehey

Founder | Fly By Ads

Verified

Commit Action changed my life for the better. I'm going to split up my review into two segments: Program / Coach. I believe both segments are fantastic and deserve their own praise <...> PROGRAM: 5/5 - I found Commit Action in early 2021 <...> Two years later, I can confidently report Commit Action was everything I wanted and more. The program is organized, starting with the very first 'get to know you call' to placing you with a coach, to providing supplementary group-style sessions if needed. A+ MY COACH, EMILEE If I could give Emilee a 10/5, I would. She was absolutely everything I could have wanted in a coach and then more. She was timely, thoughtful, diligent, organized, motivating <...> Beyond all this, I really felt like Emilee was a friend I could count on who was truly rooting for me. RESULTS: My two businesses grew significantly. But even more important than that, I felt like Emilee worked with me to really dig deep into WHY I wanted my businesses to grow <...> I am now entering a phase where I feel I have tremendous clarity and direction... and now it's time for me to complete some necessary steps on my own. But I have no doubt at some point I'll return to Commit Action when the time is right. Thank you Emilee & the entire CA team!

Ryan Collins

Founder | Ryan Collins Video

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Martin Smith

CEO | Overflow Marketing Solutions

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Carl Mattiola

Clinic Metrics, ClinicRise & Breakthrough

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Diego Araujo

Senior Software Engineer

Verified

Working with Brittany as my Commit Action coach has been a game-changer for my productivity and goal achievement. Her expertise in breaking down complex projects into manageable tasks has dramatically increased my efficiency. Brittany’s personalized approach, coupled with her genuine dedication to my success, has not only helped me meet but often exceed my targets. Her insights and encouragement have been invaluable, especially during challenging periods. For anyone looking to elevate their professional game and achieve their ambitions, Brittany is the coach you need by your side. Highly recommended!

Ali Abbas

Founder | The SEO Button

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Chris McQueen

Consultant | McQueen LLC

Verified

I have a full-time role and a side-hustle and I volunteer and I'm a parent. I can either stop doing some of the things that I love or I can get better at managing the work and effort. I chose to do the later, but I knew I needed help. Commit Action, and specifically Summer (my coach), have helped me stay the course week after week. It's not rocket science, but it is consistently asking the right questions and keeping to the plan. Is it easy? No. Is it what I want to do and do I get the support I need to accomplish my goals by working with a coach from Commit Action? Yes. It's not a babysitting service. They're not going to do the work for you. It's not a virtual assistant (although, VAs are amazing). Commit Action is the easiest way I've found to gain a supportive coach and check-in practice that helps me focus on the details and the big picture consistently.

Try it for yourself with our 30 day risk-free guarantee

This type of coaching is unique, and if it works as well for you as it has for so many of our clients, you'll be blown away by the results. So we've made it a no-brainer for anyone to try! All our coaching services come with a 30-day risk-free guarantee so you can see for yourself:

  1. 1

    Experience the difference a dedicated accountability partner makes

  2. 2

    Feel what it's like to consistently execute your most important work

  3. 3

    Notice how quickly clarity and momentum replace overthinking and procrastination

First 30 Days
Risk-Free Guarantee:

We're so confident in our approach that we offer a complete satisfaction guarantee. Try Commit Action for 30 days with our 1-to-1 coaching plans and if you don't feel totally satisfied with your results, just cancel and email us within the first 30 days. We’ll promptly refund your payment in full.